WestBridge Group
Cheryl Ford

Cheryl Ford

Head of Pensions Operations

Cheryl has worked in Financial Services for over 25 years working as an operations manager, leading large operational units within a FTSE 100 company for the majority of that time.  She has extensive knowledge and experience having serviced a broad range of investment and financial products for large corporates, financial advisers as well as directly to the clients.

More recently in her role as Pensions Operation Manager, Cheryl has specialised in the field of both SIPP and SSAS.

Cheryl is FPC, Mortgage and Prince (Project Management) qualified as well as having a degree in Economics and Management.

She is proud to be Welsh, and is a confident linguist, speaking her native tongue as well as conversational German, French, some Spanish and Italian.  Outside of work, Cheryl also enjoys being a Mum to her 2 children and can be seen enthusiastically climbing her beloved Welsh Mountains and cycling with the family (on the flat).

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